Familia Torres | World’s Most Admired Wine Brand 2021

Familia Torres is door professionals uit de wijnsector uitgeroepen tot World’s Most Admired Wine Brand volgens de ranglijst gepubliceerd in het speciale supplement van Drinks International. Het familiebedrijf Torres gevestigd in de Penedès behaalde voor de 5e keer de eerste plaats in de elf edities van deze prestigieuze wereldwijde ranglijst en staat anno 2021 nog steeds bovenaan de lijst van Most Admired Wine Brand in Europe.

World’s Most Admired Wine Brand is gebaseerd op enquêtes van meer dan 200 professionals (wijnkopers, sommeliers, groothandels, barbezitters, Masters of Wine, wijnschrijvers, docenten en andere wijnspecialisten) van over de hele wereld, hen wordt gevraagd om de vijf wijnmerken te noemen die ze het meest bewonderen, rekening houdend met factoren zoals kwaliteit en consistentie van de wijn, de prijs-kwaliteitverhouding en de kracht van de branding en marketing.

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Among the praise Familia Torres received from voters, the British magazine highlights the feedback in which the winery was described as  “an indisputable international benchmark” or “Familia Torres continues to produce a range of quality wines at different levels….combining the best of tradition and modernity”. The article also mentions some of the milestones achieved by Familia Torres in 2020, such as the company’s 150th anniversary and fulfilling its 30% carbon emission reduction target in all its scope since 2008, while already working towards the new goal of becoming ‘Climate Positive’ by 2050.

Drinks International Editor Martin Green said: “The Most Admired Wine Brands 2021 highlights the most iconic, exciting and innovative producers in the world” and added “To win a place on this prestigious list is a tremendous achievement. There are thousands of wine brands vying for attention around the world, but just 50 elite icons have made the cut.”

According to Miguel Torres Maczassek, General Manager and member of Familia Torres’s fifth generation, “This is a really a great acknowledgement for our family and all our team. Having been chosen ‘World’s Most Admired Wine Brand’ for the 5th time in 11 years fills us with great pride and satisfaction, and it is of course an enormous recognition for the extraordinary work, dedication and constant focus on quality and excellence of our team, distributors and family members.”

World Most Admired Wine Brands


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