Het was Sherryweek 2018

Het is enigszins geruisloos verlopen. De sherryweek van 2018 liep van 8 tot 14 oktober en dat is alweer voorbij. Sherry is een prachtig delicaat product uit een unieke streek. In de loop der jaren is het areaal verminderd van 25.000 naar 7.000 hectare. En zoals Frank Smulders dat zo goed verwoordde in zijn cursus Spanje van 3 jaar geleden, er wordt terecht gevreesd dat deze prachtige drank een niche gaat worden. Toch is het Consejo Regulador – ook opdrachtgever van de prachtige art deco reclame campagne –  zeer enthousiast over de sherry week van dit jaar, zoals zal blijken uit het volgende Engelstalige persbericht:

This year’s International Sherry Week, which took place from 8-14 October, was more global than ever. In addition to 2,170 registered events in 30 countries, another 500 unofficial events added to the buzz around the world’s biggest celebration of Sherry Wines.

The annual event, which started in 2014, has seen steady growth year on year, from two million total potential Social Media impacts the first year, to 34 million in 2018 (source: Tweetbinder). This year, Sherry tastings were the most popular event, followed by pairings, which saw Sherry Wines matched with different types of cuisine to show the versatility of these unique wines.

As ever, Social Media played a key role in participation thanks to the #SherryWeek hashtag – a late 30% surge in event registration the week before was triggered by frenzied promotional activity on Instagram and Twitter. In total, Twitter had more than 28 million potential impacts, while Instagram posts were up by 15 per cent from 2017 to over 2,000.

The countries where events took place in 2018 were: Argentina, Australia, Belgium, Brazil, Canada, China, Colombia, Denmark, France, Germany, Gibraltar, Greece, Hong Kong, Hungary, Japan, Kazakhstan, Mexico, Netherlands, New Zealand, Norway, Peru, Portugal, Romania, Russia, South Africa, Spain, Sweden, Taiwan, the United Kingdom, and the United States. The new countries for this year were Kazakhstan, Portugal and Romania.

This year saw a strong showing from Latin America, with Argentina, Brazil, Colombia, Mexico and Peru all taking part; Brazil had a staggering 109 events, the fifth-highest amount. The UK held the most events, with 635, just taking first place ahead of Spain, at 624. Japan and the US held the next greatest number of events, with more than 200 each.

Lees meer: Vinos de Jerez

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